Gina Abudi

In today's increasingly competitive global marketplace, organizations that do not regularly undertake change initiatives will find it difficult-if not impossible-to continue to be successful in the long term.Most organizations only launch change initiatives when forced to address some pain, such as decreased revenues or profits, where the sole focus is on the benefits to the organization. Often, the people side of change management is overlooked, causing 60-70% of these efforts to fail.