Annamalai University, Department of Business Administration conducted a National level workshop on "Case Study" for faculty members and industrial practioners. Participants from different parts of the country participated in the programme. This book is an outcome of the workshop. Experts trained in leading B-schools conducted the workshop. An assignment was offered for the participants to collect information from industries and their research works constitute a major source for the book.
The book on "Developing Analytical Skills : Case studies in Management" provides 61 cases developed by experts from different management institutes and universities from India and abroad. The cases reflect real life situation from different industrial sectors including services industry. Students pursuing different management courses will find the book extremely useful for class discussion and project assignments. The cases are prepared from the view point of the University examination and placement interviews on functional areas of management. The managerial skill for the students will improve in reading the book for participating in group discussion. Cases prepared by experts abroad give volume of data pertaining to their industries and industrial practices. Experts from Indian Universities give data on various industries where they have done research. Executives in organizations will find the book quite useful for taking tactical decision in HR and Marketing. Faculty members, management trainers can recommend this book for class room discussion. The cases reflect practices of public, private and family business.
The business practices in select overseas organizations from Africa, Australia, Europe and Bangladesh speak about production, marketing, finance and insurance. The cases of select public sectors in India deal with production and marketing aspects. Live cases on entrepreneurship focus attention on product idea and entrepreneurial ventures.
About the Authors
Dr. B. Natarajan, is a postgraduate in commerce and management from Annamalai University and a doctorate in the area of Brand Management, is currently Reader at the Department of Business Administration, Annamalai University. He has 25 years of teaching experience in handling MBA classes on various subjects like Managerial Economics, International Business and Entrepreneurship. He has attended several training programmes in management conducted by AIMA, New Delhi; AIMS, Coimbatore; School of Management, Pondicherry University; NLC Limited, Neyveli, Rallis India Ltd., New Delhi and BIM, Bangalore.
S. K. Nagarajan, completed his undergraduation in Computer Science, from A.V.C. College, Mayiladuthurai, Bharathidasan University and completed M.B.A., M.Phil (Business administration) from the Department of Business Administration, Annamalai University. He executed his doctorate in software product marketing with qualitative and quantitative data analysis. He is working as Senior Lecturer in the Department of Business Administration, Annamalai University and has been awarded as Accredited Management Teacher by AIMA. He had undergone Faculty Development Programme at IIM â Ahmedabad and organized various workshops, conferences and seminars; Published research articles, case studies, presented papers in conferences and participated in various training programmes.
