Business is not in the midst of a transitional or incremental change. It is in the midst of a paradigm shift relative to business management and practices. And, paradigm shifts requires challenging the foundational assumptions that we hold to be true. The process of shift in business practices is a large mosaic of technical, procedural and physical controls that seeks to add value to the society and the members. Globalization does not mean just expansion of international trade; it offers opportunities of accepting the highest level of values for progress, prosperity, pleasure and peace of different parts of the Universe, with dissemination. The liberalization, privatization and globalization of Indian economy have opened the doors of Indian market to the world, wherein the Indian companies have also become free to explore the global opportunities and resolve challenges with their optimal solutions. Keeping in mind the holistic approach of paradigm shift in business, this book is prepared and covered in seven sections, viz Competitive Business Environment, Entrepreneurship and Intrapreneurship, Marketing and Branding, E-Development, Finance and Treasury Management, Human Capital Management and Value Based Education System.
The first section has comprehensively been covered with the types of environmental forces predominant in world region and ponders upon the impact of these forces in terms of innovation for the business. India is a nation with more than one billion population, fast growing middle class talent pool, enlarging purchasing power and competitive world class entrepreneurs The section also examines the rapid business environment changes that are taking place in the Indian sub continent. Second section has covered issues related to Entrepreneurship, as today’s highly competitive world generating young talented entrepreneurs whose pursuit for new ventures create shifts and challenge the established rules. They not only create new ideas and motivate people but they also create new employment opportunities for sections of people resulting in increased status and benefits in all sections of the society.
Under third section, many imminent authors have discussed the different dimensions of marketing and branding. Their thoughts have given new shape to branding and marketing strategies. Under this section authors have suggested new ways for branding that can replace the traditional and expensive ways of plain and expensive advertising The Fourth section has covered the approaches related to finance and treasury management as whether international market was in a bullish phase or a bearish, but Indian economy has seen positive and robust gross inflow into equity, bonds and real estate markets in the last two decades. The snows balling of FDI are cautiously contributing towards financial liberalization. The fifth section reveals the concepts of paperless management in terms of E-Development. It also covers the impact of Social Networking in India
The sixth section covered the area of Human Capital Management, as India enjoys the proud privilege of having the largest pool of scientific and technical human resources in the world. But in spite of being the leading light in the human resources, we have not patented our innovations. Seventh and the last section is unique in nature with multifaceted literature which not only covers the impact of Globalized value based conventional and professional education, but also covers certain aspects of Vedic and moral education system.
We are sure that this book will be helpful and meaningful to the Academia and industry fraternity, we shall feel amply rewarded if the book proves helpful in the development of genuine research studies. We request the readers to enlighten us with their views and suggestions regarding this book, despite our best efforts, errors might have creped in to this book, which we regret in anticipation.
